Bright Beginning | Single-origin Ethiopia

Favorite Brew: Pour Over
Origin: Gedeo Zone, Ethiopia
Tasting Notes: Red berries, jasmine, citrus; wine-like acidity, medium body, floral and bright.

Start every day where coffee’s story began with Bright Beginning, our single-origin Ethiopian coffee from the legendary Gedeo Zone. Ethiopia is the birthplace of Arabica — and every sip of this exquisite brew is a nod to centuries of coffee tradition and discovery. In the cup, Bright Beginning greets you with wine-like acidity and a silky body. You’ll taste vibrant red berries, sweet citrus, and orange zest, wrapped in a gentle hint of jasmine that lingers beautifully. It’s a lively, aromatic experience that feels as fresh and uplifting as a new dawn.